The Case of Mills & Boon Overview Genres are not neutral containers of content. Rather, they are vehicles for ideology—they shape and reflect the values, beliefs, and power structures of the societies in which they circulate. The romance genre, particularly in the formulaic style of Mills & Boon, provides a rich site for analyzing how power and ideology operate through discourse. Numerous language features are characteristic of how genres become a mouthpiece of society, enabling discourse perspectives to shine through. We have selected a set of such features for you to illustre from the following passage 1. Reinforcement of Social Norms - Mills & Boon stories typically feature:  - A heterosexual romantic plot
  - A dominant male hero
  - A sensitive, passive, or emotionally driven heroine
- These reinforce:
  - Patriarchy (e.g., male control, female submission)
  - Heteronormativity (romantic love = man + woman)
  - Traditional family values (marriage, domesticity)
 
MILLS AND BOON + TRANSLATION Now assess how the translator of a Mills Boon succeeds or fails in preserving genre integrity  and discourse coherence. Can you do a TQA and suggest an alternative when the translation does not communicate?